Digital relaunch for the stainless steel experts
Client
Sommer & Strassburger
Task
Website relaunch
Action radius
Extensive shooting, development and programming of the website
Website
sus-bretten.de
Digital relaunch for the stainless steel experts
If excellent expertise and groundbreaking technology are not (or no longer) expressed in a company’s external image, potential is wasted. This was to change quickly at Sommer & Strassburger. Because KRAFTJUNGS, as proven experts in BtB communication, are used to working with the scarce time and space resources of a production company, the new web presence not only succeeded masterfully, but also with particular efficiency.
Sommer & Strassburger have been demonstrating expertise in stainless steel for more than 50 years. The company develops and produces individual, customized solutions for filtration. Customers from many sectors, from pharmaceuticals and the food industry to chemical companies and water technology, rely on the patented components and comprehensive services of the experts from Bretten.
Everything from a single source is also the motto of KRAFTJUNGS. The new website was to reflect – according to a tight schedule – in a new contemporary design the modern technology for which the company is known. This initially required an extensive on-location shoot: people, products and processes were skilfully visualized under the direction of the design specialists within just one day. In addition, there was an outdoor shoot with the company building.
A special challenge: the products were photographed in the production environment and as cut-outs in a very limited space, naturally avoiding reflections in the stainless steel.
In the subsequent retouching and image editing process, the special tonality and the clean, stainless steel character of the motifs were further elaborated in detail.
The impressive image worlds generated in this way were then combined by the web designers at KRAFTJUNGS with a coherent concept and informative, clear texts. The agency’s online team also handled the programming.
We wish Sommer & Strassburger continued success with innovative ideas, which have now found a suitable staging on the website.