KRAFTJUNGS give the KNPM a high-profile appearance
Client
Kompetenznetzwerk Präventivmedizin Baden-Württemberg
Task
Creation of the new website and social media marketing
Action radius
Website, Instagram, Facebook
Website
knpm-bw.de
Contribution to the future of prevention research: KRAFTJUNGS give KNPM a high-profile appearance
Behind the admittedly cryptic acronym lies an extraordinary cooperation, the “Competence Network Preventive Medicine Baden-Württemberg”. The cooperation network, which is funded by the Ministry of Science, Research and the Arts, bundles the knowledge and expertise of five medical faculties from Baden-Wuerttemberg in the field of prevention research.
KRAFTJUNGS as partner of choice
This newly created structure requires a common appearance, a kind of platform on which the participants and the activities become visible. We KRAFTJUNGS were the communication partner of choice here and were able to successfully contribute our expertise in the digital field as well as our basic understanding of healthcare.
It’s about “the highest good”
But what do we actually mean by prevention in medicine and why is it important? Here’s a quote from the KNPM website:
“Prevention deals with keeping the population healthy by using targeted measures to strengthen health-promoting resources. In doing so, prevention pursues the goal of preventing, delaying, or making illness less likely.”
So it’s about nothing less than making progress toward preserving our health, which is ultimately crucial to quality of life.
Baden-Wuerttemberg as an important research location
The various medical faculties in Baden-Württemberg work in their very own areas of expertise in the field of prevention research.
These areas of expertise are:
Individualized Prevention in a Regional and Community Context” (Mannheim).
Personalized prevention (Freiburg)
Prevention of infections (Heidelberg)
Prevention and Public Health ( Tuebingen)
Prevention of mental health (Ulm)
Think strategically, act consistently
To create public visibility for the KNPM, the projects, and also for prevention research in Baden-Württemberg, KRAFTJUNGS, after in-depth preliminary discussions and exploration of strategic options, were entrusted with the creation of a website presenting the participating faculties and their projects. For interactivity and reach, KRAFTJUNGS also provide social media channels such as Facebook and Instagram with interesting posts on various prevention topics. The content there reflects the plans, findings, and research topics of the individual campuses and the projects. The postings are interlinked with the content on the website and are deepened and supplemented by it. This provides additional reach and informative added value.
Prevention as a topic for the future
The media are intended for anyone interested in prevention research, both lay people and experts. The project is designed for the long term and will be continuously developed. We are excited and look forward to further cooperation.
knpm-bw.com
instagram.com/knpm_bw/
facebook.com/knpmbw