Marketing Concept for Vodka from the Black Forest
Client
TICER GmbH (Vodka Forest)
Task
Business Development,
Brand Identity including Logo,
Corporate Website,
Label Development,
Advertising Materials and Sales Collateral,
Promotional Posters and Displays,
Online Banners
Action radius
Brand Building,
Marketing and Communication Strategy,
Graphic Design, Web Design, Programming,
Project Management, Project Control
Website
vodka-forest.com
Admittedly – one wouldn’t automatically associate this with a Bollenhut and a cuckoo clock. However, the exclusive “Vodka Forest” indeed has its hot source right here in the homeland. Since this screams for a cool marketing idea with the potential to become a lifestyle drink, KRAFTJUNGS, a full-service advertising agency, has been called into action. The team led by founder Siegmar Tittjung demonstrates its strength in business development and has developed a comprehensive concept for distribution, communication, and product design for the premium brand.
Vodka Forest turns an idea into an experience.
While hiking, you may find many things, but the founders of Vodka Forest certainly found their idea in the Black Forest – to create a vodka with exceptional character using the excellent local spring water and a secret recipe. This resulted in a premium vodka with an unmatched taste, perfect for mixing or enjoying straight. The brand is distributed through the gastronomy and retail sectors but can also be purchased privately through its own webshop.
100% strategy for a high-proof brand success.
KRAFTJUNGS approached the task strategically and developed the fundamentals in a proven brand workshop. Corporate identity with core values, vision, mission, and promises form the basis for a successful approach, considering the target audience and their expectations. A well-thought-out marketing strategy, along with a communication concept, follows suit.
Powerful, pure, and heartfelt – Design and appearance.
KRAFTJUNGS create color and image worlds, symbols, and motifs. This consistency extends to the stylish website with atmospheric animation, as well as all other communication materials. Label designs for various bottle types, various printed materials such as business cards, letterheads, and folders are included. Attention-grabbing communication includes posters, promotional flyers, and sales brochures. Industry and target group-specific roll-up banners and table displays are designed and produced in collaboration with the client. Car branding ultimately brings the brand from the streets directly into the minds of customers.
Modern communication with a lifestyle approach naturally includes a presence on social media channels. KRAFTJUNGS developed online banners and provide support in marketing.
Here’s to the well-being – of the brand, customers, and the company. The Black Forest has plenty of creativity and innovation to offer.