Online marketing from one source and one cast - KSD Kimmerl

Client
KSD Kimmerl

Task
Recruiting and Corperate

Action radius
Imagevideo, Social Media, Website

Website
ksd-gmbh.info

For KSD Kimmerl Social Services, the shortage of skilled workers has an existential dimension. KRAFTJUNGS is doing something about it. With an all-round carefree package, we strengthen the presence on various online channels and thus increase the recruiting success of the committed family business.

KSD Kimmerl has been running two senior citizens’ homes since 1994, employs around 130 staff and also operates an outpatient care service. The highly acclaimed facilities are characterized by an upscale ambience as well as qualified and loving care. However, the industry has long suffered from a latent shortage of skilled personnel. The few freely available staff are also being courted by many companies.

The challenge for the KRAFTJUNGS online team was to develop a differentiating, cross-media communication strategy and to generate content that would present the company’s values and team spirit in the right light.

The latter was done in a contemporary and exciting way through a new image video, conducting employee interviews and generating advertisements. In this way, it was possible to present the team on location and provide applicants with an authentic insight. From storyboarding to filming and video editing, KRAFTJUNGS was able to realize everything in-house.

After a thorough strategic analysis, the online marketing team decided to use Meta Ads for distribution. This succeeded in greatly improving the reach of KSD Kimmerl Soziale Dienste in the social networks (Instagram/Facebook).

Especially for clients with limited resources, full service is invaluable. When project management and the implementation of all measures (meta ads, image video) come completely from one source, it pays off not only in time savings, but also in design and content consistency.