Relaunch Website for Luft Architekten

Client
LUFT Architekten und Ingenieure

Task
Logo
Website
Business stationery
Company flyer

Action radius
Graphic design
Web conceptualization, web design, programming
Text
Project management and planning

Website
luft-architekten.de

Website Relaunch, Logo Development

For the renowned planning firm LUFT Architekten und Ingenieure, KRAFTJUNGS have created a presence that aligns with the aspirations of the innovative team based in Gaggenau, Germany.

A new appearance with clear messages

It all began in 1988 when Fred Luft and Alfred Bührer founded their office, which plans both classic residential buildings and medium-sized industrial plants. Since then, much has changed. The range of services has expanded significantly, personnel has been increased, and experience and expertise have been gained. The internationally active office is now led by the second generation but stands more than ever for high-quality, innovative planning and construction. KRAFTJUNGS captured this essence with a compelling logo that symbolizes LUFT’s hands-on mentality as well as design strength, a new, clearly structured website concept, and concise texts. The primary goals were to quickly convey the diverse range of services, such as general planning, and convincingly communicate the technical and planning expertise. At the same time, creativity and team spirit were meant to be palpable – not least to be perceived as an exciting employer.

A comprehensive concept as the recipe for success

In addition to the website and the new logo, business stationery including business cards, company flyers, and various job advertisements were created and distributed on relevant channels. Everything consistently aligned with the brand in design and messaging.