Brand relaunch for KOHLHAUER noise protection systems
Becoming (more) loud so that silence comes in
Client
R. Kohlhauer GmbH
Task
Relaunch of the brand identity
Action radius
Teaser video, Product brochures, Website, Corporate Design, Key visuals
Website
kohlhauer.com
KRAFTJUNGS give the technology specialist and renowned service provider for noise and environmental protection technology in Europe, R. KOHLHAUER, a new profile.
Simply obvious – the brand specialists from Gaggenau and the noise and environmental protection experts, also from Gaggenau, form an alliance to take a big step into the future with the KOHLHAUER brand. Noise protection is environmental protection – that’s what KOHLHAUER Noise Protection Systems stands for. A strong brand creates orientation and stays in the minds of customers – that’s what KRAFTJUNGS stands for. Both together promise exciting projects.
It all began with a strategic brand workshop for R. KOHLHAUER GmbH: here, the basics of communication and the new positioning were worked out together with the company’s leading minds: Where should KOHLHAUER go in the future, what is the core of the brand, what is perceived in the market, where is there a need for communication and design? In an agile exchange, KRAFTJUNGS sharpened the brand profile, analysed target groups, developed vision and mission, created guiding principles, formulated a fitting positioning and a new corporate claim.
On this basis, a consistent, coherent corporate design was created that corresponds to the aspirations of the established family business. It becomes the guideline for the entire communication. Attention-grabbing key visuals characterise the brand image and show greatness and innovative strength. A contemporary, fresh look with new typography, colour coding and additional graphic elements underlines the comprehensive performance of the internationally active partner of the federal government, federal states and municipalities.
A newly designed and programmed website also appeals to demanding customers such as architects with new perspectives.
The literature in brochure form was restructured and implemented in a high-quality manner. In order to convey dynamism and professionalism as a moving image, an image trailer was also realised for the KOHLHAUER brand.
As a cross-media communications and digital agency, KRAFTJUNGS was responsible for the complete development of the corporate identity and corporate design, created all content concepts and implemented them in images and text. In addition, the agency organised the photo shoot, carried out image retouching and compositing, UI design and programming in a CMS system with 2 language versions. The trade fair appearance and the business equipment incl. PowerPoint presentation and print advertisements – everything was redesigned according to the new brand image.
We would like to thank our client KOHLHAUER with its great team for the very good and intensive cooperation throughout the entire project, the trust and the creative exchange and look forward to a successful development of the company in the future.