Communication offensive and sharpening of the brand profile for HC Kunststoffwerk
Client
HC Kunststoffwerke
Task
Sharpening the brand profile in wording and visual language
Action radius
Image brochure, company presentation, website, trade fair trailer
Website
hc-kunststoffwerk.de
KRAFTJUNGS sharpens the brand profile of HC Kunststoffwerk Rülzheim GmbH with modern, target group-appropriate communication and visual language.
Outstandingly innovative
The core competence of HC Kunststoffwerk Rülzheim GmbH lies in the development and series production of water and tank drainage hoses for the automotive industry, in which the company has long been established as a Tier 1 supplier. In doing so, the company has specialized in the development of highly innovative cutting edge solutions that meet requirements that are as specific to the application as they are often contradictory, contribute to the competitiveness of its customers – and have already earned HC several innovation awards. KRAFTJUNGS was entrusted by HC with the task of presenting this innovative strength and competence even more strongly in its brand communication in the future.
Optimized (advantage) communication
The special challenge here: The focus on HC’s innovation potential was to be carried out in terms of content – within the framework of the company’s existing corporate design. This is where KRAFTJUNGS’ conceptual approach came into play: Under the overarching motto “Fluid Handling Customized”, we optimized the core messages with the aim of communicating HC’s innovative strengths and advantages quickly, clearly and unambiguously, and providing the target group with optimal orientation. We also gave the corporate claim “passion for technology” a deeper and more convincing meaning through the new wording.
Innovative visual language
Since HC’s outward appearance was to remain unchanged, we sharpened the brand profile with new interior views. Here, the company relied on the design know-how of KRAFTJUNGS and had us put its entire state-of-the-art production in the spotlight in a high-quality photo shoot: from the in-house laboratory “HC Technicum”, where, among other things, complex prototypes of water drainage hoses are developed and tested using 3D printing and scanning, to the modern injection molding and extrusion plant, to the in-house developed robotics production cell for the series production of the innovative fluid handling solutions. Zooming in – the bright minds at HC Kunststoffwerk. After all, they are the ones who develop real innovations for the future from the possibilities of state-of-the-art technologies.
Strong communication tools
HC’s modernized brand profile is initially presented in key communication media: KRAFTJUNGS developed and implemented a high-quality image brochure for the company, which will be used specifically by customers from the automotive industry. A professionally designed company presentation in PowerPoint supplements the image section with hard corporate figures and facts. The website, which we conceived, designed and programmed, now also reflects HC’s innovative strength in a contemporary way. We provide innovative drive at trade fairs with an atmospheric trade fair trailer.
We wish HC Kunststoffwerk Rülzheim GmbH every success with the innovative communication offensive and thank them for the trusting, intensive cooperation.