Corporate Design Relaunch for KM Packaging
Client
KM Packaging GmbH
Task
Relaunch of the corporate design
Action radius
Website, corporate design, LinkedIn, photography, brochure
Website
km-packaging.com
The art with plastic
KRAFTJUNGS accompanies the rebranding of closure and cap specialist KM Packaging with its usual professionalism and adds new brilliance to the appearance – an exciting example of visual brand management.
KM Packaging – advanced closure solutions worldwide
When you unscrew your cosmetic tube or moisturizer jar in the morning, you may be holding an innovative product from KM Packaging. The company develops and produces closures of all kinds and for various industries. The medium-sized company offers a full service to well-known international customers. A hallmark is the high value placed on sustainable manufacturing processes, with which the future of plastics processing is being prepared.
Transformation sets the tone
A new name as a sign of change: Kutterer und Mauer will in future be called KM Packaging. It was up to the Kraftjungs design experts to adapt the logo accordingly – modern and dynamic, it reflects innovation. But because a brand is (much) more than just a logo, further visual highlights were added. From the facade to the picture gallery in the company building, a consistent, high-quality appearance in the defined CI was created. The Kraftjungs took care of the design, planning, organization, technical consulting, and execution in order to relieve the customer to a large extent – and the result is something to be proud of.
The fascination of plastics processing
Skilled photography brings to light just how modern workplaces and production facilities are at KM Packaging. Here, too, the company trusted the creative expertise of the Kraftjungs team and commissioned the shooting of the rooms and equipment. The result was impressions whose visual power was not inferior to the high-tech production. What could not be photographed, was rendered (products), also here Kraftjungs showed their long experience and profound know-how. The impressions, some of which were in large format, then found a place in the various communication media such as sustainability brochures, company presentations, large banners, etc.
Communication across borders
The globally active company needs an international presence. That’s why the logo for MAUER USA was also put to the test and revised, and multilingualism was also a must for the brochures. Once again, the Kraftjungs’ network impressed with its reliability.
We wish KM Packaging’s packaging solutions continued success and thank all partners for their cooperation.