Relaunch of corporate design and website for Sana Praevention
Client
Sana Gesundheit GmbH
Task
Relaunch of the corporate design and website
Action radius
Teaser Video, Website, Corporate Design
Website
sana-praevention.de
In a pitch by Sana Praevention, KRAFTJUNGS prevailed against “competitors” from Hamburg, Berlin and Munich. Our many years of experience in the healthcare sector, which we demonstrated in a convincing concept, met the requirements of the management of Sana Praevention across the board.
Health is our most valuable possession: According to this maxim, Sana Praevention offers companies and their employees as well as private individuals scientifically based check-ups and tailor-made concepts, not only to effectively prevent illnesses, but above all to awaken a desire for health. As a subsidiary and prevention division of Sana Kliniken AG, Sana Praevention has access to a comprehensive health network of Sana Kliniken locations throughout Germany as well as its own check-up centers for its corporate and personal health management. In order to standardize the external appearance of its check-up centers and to help Sana Praevention’s offering achieve greater awareness and reach among the target group, the know-how and creativity of KRAFTJUNGS were in demand.
Our first step towards this goal was to develop a modern corporate design that reflected Sana Praevention’s contemporary and forward-looking health services. Corporate pictures and visuals from photo shoots we designed at the check-up centers in Hamburg and Karlsruhe lend a personal face to Sana Praevention’s preventive medicine expertise – and give the brand an unmistakable profile that becomes an experience as soon as you visit the website:
We first subjected Sana Praevention’s web presence to a careful “check-up” and then to a relaunch that takes effect at the crucial points and enhances the performance of the online presence. A customized web design invites users to explore the offering and guides them in a targeted manner to the services and topics that are relevant to them. The modernized web presence is flanked by the gradual development of social media channels such as LinkedIn and Instagram, as well as a customized performance marketing package consisting of SEM, SEO, advertising and web analytics, among others.
Of course, we support Sana Praevention not only in a purely digital way, but also in an analog way – for example, in the conception and implementation of image ads and PowerPoint presentations or as a consulting partner in the strategic expansion of further planned check-up locations in Germany. We look forward to further successful cooperation!